Passport 2025

of the e-commerce industry in Bulgaria

with the support of:

E-COMMERCE INDUSTRY IN BULGARIA 2025: FIGURES, TRENDS, VOLUME AND RANKING

Content of PASSPORT 2025

For the Bulgarian E-commerce Association
New opportunities and challenges for business
Address by Luca Cassetti, Ecommerce Europe
Use of the Internet
Online shoppers
Online categories of goods and services
Type of goods / services ordered on the Internet
Introducing Serpact
Interview with Nikola Minkov, CEO of Serpact
Gross Domestic Product (GDP)
E-GDP | E-commerce share of GDP
Location of online merchants
B2C online sales of goods / services
Growth of B2C e-commerce
Payment methods
Shipping methods
Average annual online basket
% of orders returned with right of refusal within 14 days

Ranking of TOP 10 e-shops

When determining the forecast data for the sales of Bulgarian online shops in Bulgaria in 2024 in order to
create a ranking of the TOP 10 online shops by sales in Bulgaria, the following were taken into account:

Only online shops that operate through legal entities registered in Bulgaria.
The ranking does not include cross-border trade, but only online sales realized in Bulgaria, in order to
ensure comparability of the results for the ranking.
The ranking does not include online shops that sell in Bulgaria through legal entities registered outside
Bulgaria.
For legal entities with retail chains and online shops, only sales through online stores are taken into
account.

The TOP 10 Bulgarian online shops together make up 21.6 % of the volume of the entire B2C market in
Bulgaria for 2024.

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